Market Consolidation - MV Agusta bought!

Yesterday Harley-Davidson announced it had reached agreement to purchase the MV Agusta Group, makers of exotic Italian sportsbikes and also owners of the Cagiva brand.

A strange fit I'm sure some will think, but further signs of consolidation in the global motorcycle market. With MZ's imment demise at the end of this year as well, the choice for motorcyclists lessens.

It of course remains to be seen where Harley-Davidson will take the historic MV Agusta brand, they claim the aqusition is to extend Harley-Davidson's presence in Europe?

Ride safe.

Jon Booth
Email: webmaster@inter-bike.co.uk
Blog: http://inter-bike.blogspot.com/
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